Hail The Land of Information Technology

Its a little old but an interesting and very real video of the retail scenario for Hardware products in India in the Asia’s largest computer market.

Nehru Place from Thiruda on Vimeo.

WANTED – Packaging that engages

Peter Gregson packaging design for WANTED(pistachios, cashew nuts and peanuts) removes it from the usual clutter on the grocery shop shelf.

“The aim of this project was to create an eye catching and funny package for the most desired (wanted) products. Each product has a warrant for a wanted person – ingredient on the front. For instance cashew nut is an Indian. In a Serbian cashew nut is translated as Indian nut, which explains the turban.”

REVA – The Indian Electric Car

While Electric cars are termed as the car for the Next Gen, REVA- The only Indian electric car which was recently unveiled at the Frankfurt Motor Show 2009 promises to make heads turn on Indian roads. The Eco friendly car showcased the NXR for 2010 launch and NXG 2011 launch.

Finally Reva NXR becomes a 4-seater car family car with a three-four door entry system with a top speed of 104 Km. Right now Reva sells around 3000 units in India and abroad, but the new four seater capacity will propel its sales in burgeoning middle class market.

The smart telematics features like SMS Alerts and commands such as distance to empty, full-recharge signals are key features for this smart car. REVive technology is a Reva specific “range anxiety” addressal mechanism which uses invisible tank that can be recharged through a phone call or SMS to Reva Customer Service Centre.

“The Reva NXR and Reva NXG will redefine the Indian consumer car market,” said Chetan Maini, deputy chairman & chief technology officer, REVA Electric Car Company. “The unveiling of NXR and NXG at the Frankfurt Show is a tremendous step forward in what is sure to be a fascinating journey for EV users across the globe – Affordable and stylish electric vehicles will finally be available to consumer.”

Via Autoblog

While Electric cars are termed as the car for the Next Gen, REVA-  The only Indian electric car which was recently unveiled at the Frankfurt Motor Show 2009 promises to make heads turn on Indian roads. The Eco friendly car showcased the NXR for 2010 launch and NXG 2011 launch.

Finally Reva NXR becomes a 4-seater car family car with a three-four door entry system with a top speed of 104 Km. Right now Reva sells around 3000 units in India and abroad, but the new four seater capacity will propel its sales in burgeoning middle class market.

The smart telematics features like SMS Alerts and commands such as distance to empty, full-recharge signals are key features for this smart car. REVive technology is a Reva specific “range anxiety” addressal mechanism which uses invisible tank that can be recharged through a phone call or SMS to Reva Customer Service Centre.

The Reva NXR and Reva NXG will redefine the Indian consumer car market,” said Chetan Maini, deputy chairman & chief technology officer, REVA Electric Car Company. “The unveiling of NXR and NXG at the Frankfurt Show is a tremendous step forward in what is sure to be a fascinating journey for EV users across the globe – Affordable and stylish electric vehicles will finally be available to consumer.”

Phulia – Celebrating the year of Natural Fibre

UN food and agriculture organization is celebrating the year of natural fiber but Kolkota Fashion Week took it further by displaying West Bengal arts at a global platform.

True to Kolkota Fashion Week theme the Phulia designers delivered the most innovative show in the five day Kolkota fashion week. Traditionally Phulia designers have shied away from public eye restricting their heritage art to West Bengal and Bangladesh. Taking advantage of the show, the designers stole the limelight and left designer and buyer community buzzing about the fabric makers technique which can easily be molded in varied dress forms.

The designers displayed their versatility by displaying an array of fabric innovations using Tant, Tussar silk, Bangalore silk and Muga fibers. The designers stuck to the sari drape and did not delve into other silhouettes for the show.

Old Dalda reinvents to fit in Modern World

Old Dalda

 

New Dalda

In India, The word dalda is synonmous with hydrogenated oil or Vanaspati. For 75 years Dalda had occupied the Indian Kitchen before the healthy supplements started occupying its place.

The new Dalda promises to “resuscitate” itself in its new avatar.

 While the green date palm on yellow background survives, the revitalised logo connotes energy, vitality and flow. The change is not only with the packaging but with the product extension as well diving into sunflower oil in south and mustard and soyabean oil in the north.

Christopher White, Regional General Manager (Asia), Bunge Ltd. says “The brand’s heartbeat has endured though it had no voice”.He believes this extension will create a stronger platform for it. “It’s about adding to the story that is Dalda”.

Latest Indian Obsession – Fashion Weeks

With three fashion weeks down in the year running, the latest ones start at the onset of festive season namely – Emami Kolkota Fashion Week  starting September 9th and Van Heusen Mens Fashion Week starting September 11th.

Kolkota Fashion Week two weeks prior to the Pooja Period- The biggest festival in the state of West Bengal offers an exciting opportunity for Kolkota designers not only to showcase thier talent but also a chance to find the Indian Buyer hungry to shop during the season.

With four prominent fashion weeks – Lakme India Fashion Week in Delhi,ITC Wills India Fashion Week in Mumbai, Bangalore Fashion Week, and Emami Kolkota Fashion Week in Kolkota, presence of too many international buyers is under scrutiny. The fashion week might tap the unexplored but burgeoning Indian luxury goods consumer market.

The theme of the fashion show is Earth Couture focusses on rich heritage of weavers and weaves in Bengal. The second season of Emami KFW will kickstart with a Ritu Kumar show and conclude with Manish Malhotra’s ensemble. Apart from Narendra Kumar, Rocky S, Anita Dongre, Wendell Rodricks, MonaPali, Dev R Nil, Zubair Kirmani, Kallol Dutta, Abhishek Dutta, Satya Paul, Mandira Wirk, Soumitra Mondal & Satya Paul, Emami Kolkata Fashion Week will witness the unique creations of Neeta Lulla and Kiran Uttam Ghosh”, informed Mr. Pratik Sen, Director, Mindscapes Group.

Colonisation on Mars

Inspired by the book The Naked Sun from Isaac Asimov,D2-R2 from star wars, designer Martin Miklica has come up with a unique robot named Le Petit Prince to invade mars. This robot will help in “future exploration and expansion”  of population on Mars.

For this quintessential companion on Mars, the designer says:

“That’s quite good for one week’s vacation in the countryside, but for modern people it’s very depressing to live in such a place for several months or years. Therefore, the main benefit of Le Petit Prince is that it’s not just a machine, but more like a pet or silent friend that you can speak to when you aren’t in the mood to talk to people. On top of that, it is a good gardener that grows any plant you want or need to bare life or just for its beauty.”

Using commonly used space materials, this visionary robot is designed to be a friend on solitary mars capable of learning the process of “search of nutrients” for survival.

Via Treehugger.com

CLASSIC ART COMES ALIVE IN BEIJING

One would not miss Mona Lisa painting in Louvre, Paris but what is impressive is that Mona Lisa talking art that would titillate the passerby by greeting and talking to it. Organised by Wang Hui, it took 2 years to bring this exclusive “World Classic Interactive Arts Exhibition” to Beijing. By involving more than 400 artists and engineers, he has brought 61 world classics- 16th century replicas to life.

“What’s special about this is that it’s the first time the 3D technology, holographic technology, and voice recognition technology is fused together in one exhibit,” Wang told Reuters.

While Mona Lisa is the star attraction, there is interesting take on The Last Supper as well amongst others.

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